Written by Ι Stock Market Media Group Staff — April 14, 2015
NEW YORK, NY – SPYR, Inc. (OTCQB: SPYR) has wasted no time jumping feet first into the digital publishing and advertising industry. The idea is pretty simple. Build a portfolio of platforms, drive consumers to those platforms, and then advertisers will pay to advertise to those consumers. With each new online brand/website that SPYR develops or acquires, the company is essentially creating an additional platform for advertisers to place ads, which in turn, generates revenue for SPYR.
Well, SPYR has decided to take that model a step further by entering the mobile apps and games market, and yes, you guessed it; for each new app that SPYR develops or acquires and releases, the company will create more and more platforms from which it can generate revenue.
As the world trends more and more toward mobile devices like smartphones and tablets, so too do advertisers. In its study on U.S. mobile ad spending, eMarketer says that just two years ago ad buyers only spent $10.67 billion on mobile ads, but this year the firm’s research shows mobile ad spending in the US will increase more than 170% from 2013, reaching $28.72 billion and accounting for 49.0% of all digital ad spending.
In that same study, eMarketer says that by 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of the total being spent on all digital ads.
These figures represent a more than 520% increase in mobile ad spending in 6 short years, and further explains SPYR, Inc.’s move into the digital publishing and advertising space. With the formation of SPYR APPS, the company can now generate revenue through the mobile apps and games it develops or acquires and then releases into this quickly trending market. Advertisers rely on the data that eMarketer publishes to spot trends and to publish their ads where consumers are spending their time.
By the end of 2015, eMarketer expects that there will be almost 1.91 billion smartphone users around the world, and according to the firm’s research, that number will rise to near 2.16 billion in 2016, and to 2.56 billion smartphone users by 2018. This has to be music to advertisers’ ears.
SPYR is taking advantage of the industry’s explosive growth by entering the online and mobile media markets. The U.S. alone will surpass 200 million smartphone users by 2017 according to eMarketer, which represents nearly 65% of the country’s entire population.
When SPYR acquired Franklin Networks and its 8 online brands (Flawless.com; Entrée.com; Grubbr.com; GuiltyTravel.com; Gladiators.com; Crumb.com; ParentingPad.com; and Nutristic.com), it transitioned into a digital publishing and advertising company. About a month later, the company added an additional online brand in CelebrityHQ.com, bringing the total of online sites to nine. These nine sites can each be used to generate advertising revenue, and with the addition of SPYR APPS, they could conceivably all be represented by their own apps as well.
It is not known yet how SPYR will approach the development of games apps, but one can assume the idea is the same, and that is to create popular games and use those apps as another advertising platform to reach consumers and generate revenue from advertisers. It’s a simple formula really. Advertisers want to reach consumers in large numbers, and they want to reach those consumers as efficiently as possible. So, SPYR is making it easy by building a portfolio of platforms where advertisers can reach a wide-ranging audience.
For SPYR and the advertisers who will use its many platforms, eMarketer’s figures represent not only significant growth in the advertising dollars being poured into the mobile space, but they can also be viewed as hundreds of millions, even billions of small “billboards” right in the pockets of consumers.