Written by Ι Stock Market Media — January 27, 2016
SPYR, Inc. (OTCQB: SPYR) has proven it will employ an “all-of-the-above” strategy when it comes to growing its footprint in the multi-billion dollar mobile games market. 2016 is barely underway, and SPYR has already made two interesting announcements that show the company isn’t afraid to get creative to broaden its opportunity for success.
The first came in early January when the company launched “Retro Shot,” in select overseas markets for testing. The new mobile game is one that SPYR is co-publishing with the game’s developer, SuperPlus Games. The other announcement was just last week when SPYR announced that it signed a deal with Spectacle Games to publish and market the popular Massive Multiplayer Online game (MMO), Pocket Starships.
Why have these two announcements caught our attention? Well, in addition to the games that SPYR’s subsidiary, SPYR APPS, develops and releases, the company has shown that nothing is off limits when it comes to growing not only its mobile games portfolio but competing in the overall global games market.
SPYR formed SPYR APPS, LLC in March of 2015, and in less than a year, the company has developed and released 3 mobile games (Plucky, Plucky Rush, Rune Guardian) through both the Apple App Store and the Google Play Store. And, now in early 2016, SPYR has shown it can create additional avenues to compete in the industry by also turning to third-party developers.
Retro Shot is a retro arcade game fully equipped with neon lights, an 80’s synthwave soundtrack, free-to-play game mechanics and monetization. The game’s developer, SuperPlus Games, is a Finnish development company that was founded by three former Rovio employees who were part of the team that developed the mega mobile game sensation, “Angry Birds.”
Meanwhile, Pocket Starships is a free-to-play cross-platform MMO where players can build and pilot numerous starships in real-time space battles, recruit players, form strong alliances, and battle with and against thousands of other players on a quest for galactic domination. Spectacle Games will continue the development of Pocket Starships to provide regular updates and new content within the game while SPYR, through its subsidiary SPYR APPS, will take over the publishing and marketing of the game with its focus being on increasing the game’s visibility, acquiring more users, and increasing user retention and monetization.
Newzoo is an innovative global market research and predictive analytics firm with a primary focus on games. The firm works for a majority of the top 25 public companies by game revenue globally, many independent game developers as well as leading global hardware and media companies, and in its published annual reports and annual estimates for revenues in the global games market, it’s clear to see why an all-of-the-above strategy can only help SPYR to compete. By 2018, Newzoo estimates that the mobile games market will generate $44.2 billion of the estimated $113.3 billion in total revenues for the overall games market. And, even SPYR’s deal to share in the success of MMO games like Pocket Starships makes a lot of sense when Newzoo is estimating that by 2018, $34.3 billion of the overall $113.3 billion in revenues will come from PC/MMO games.
Every segment of the global games market continues to enjoy growth with mobile games expected to make up 39% of the overall games market by 2018. The $44.2 billion in expected revenues by 2018 would represent an 80% increase in just 4 short years from the $24.5 billion in 2014. It is this continued growth and SPYR’s ability to adapt and foresee opportunities for an expanded footprint in the games industry, that we believe SPYR should be well on its way to competing for a piece of the very large global games market revenue pie.