DENVER, Jan. 6, 2016 — SPYR, INC. (SPYR), a holding company with wholly owned subsidiaries in the mobile game and app publishing and development industry and the food service industry, today announced that its subsidiary, SPYR APPS, LLC, has “soft” launched its first third-party published game, Retro Shot, in select overseas markets for testing. Retro Shot is a retro-style arcade game that is fully equipped with neon lights, an original 80’s synthwave soundtrack, free-to-play game mechanics and monetization. The game is being co-published with its developer, SuperPlus Games, a Finnish company founded by former Rovio employees who were part of the team that worked on “Angry Birds.”
Retro Shot has been in development throughout 2015 and has now been soft launched in select overseas markets in the Google Play Store. A soft launch in the Apple App Store is expected to follow early this month. A full launch of the game in both the Apple App Store and Google Play Store is anticipated in late January, once early data is collected and analyzed and the hard launch version is finalized after making adjustments based upon data gathered during the soft launch.
The three founders of SuperPlus Games have almost 30 years of combined experience in the mobile games development industry and have been involved in the development of more than 70 titles, including such Finnish success stories as Angry Birds and the Flatout Series.
The development team describes Retro Shot as a unique combination of mini golf and 80’s pinball games. Retro Shot has a very special soundtrack to complement its retro aesthetic. Finnish game musician Tommi Salomaa and SuperPlus are planning to release the sound track on Spotify when the game is fully launched.
Paul Thind, Managing Director of Games & Applications commented: “We’re proud to soft launch our first third-party title, co-published with the amazing team at SuperPlus Games. We have decided to soft launch the game in a few key test markets, to gather data for analysis of our metrics and key performance indicators to make sure the game is designed in a way that is engaging for our users.
The importance of soft launching any title cannot be discounted, as it will allow SPYR APPS and SuperPlus to further refine the game’s internal systems. The game’s latest version is very user friendly and has the aesthetic look, feel and gameplay of a top quality title. The SPYR APPS and SuperPlus teams have worked tirelessly over the past few months and we’ve set up an internal infrastructure that should position us for success. A lot of game design, development and publishing is a learning process and iterating as quickly as possible to get quality data and good findings to improve the gameplay and level design, which leads to solid monetization.
We will have further announcements in 2016 around new titles, but for now I’m very excited about Retro Shot and the possibility of creating a solid launch for our users worldwide, as well as tremendous value for our shareholders.”
SPYR, INC. is a holding company that through its wholly owned subsidiary SPYR APPS, LLC, is engaged in mobile application and game publishing and development. SPYR, INC. also owns and operates an “American Diner” theme restaurant located in the Philadelphia International Airport in Philadelphia, Pennsylvania called “Eat at Joe’s®” through its other wholly-owned subsidiary, E.A.J.: PHL Airport Inc. The Company is currently exploring opportunities for additional acquisitions in these and other verticals, including mobile application and game development, in order to expand its holdings, to drive and increase revenue and to generate profits and build value for shareholders.