Written by ι Stock Market Media Group Staff — January 7, 2014
When Americans are hungry, they want to eat now, not next week, not next month, but right this minute, and they wouldn’t mind saving some money in the process. LiveDeal, Inc.’s (NASDAQ: LIVE) innovative new platform www.livedeal.com gives consumers that opportunity. With its geo-location, business owners can attract real-time customers who are looking to save money instantly. In the fourth quarter of 2013, the company began building its brand in the $660 billion dining industry and chose San Diego, California, as its launch city. According to the numbers it’s already a huge success.
Jon Isaac, CEO of LiveDeal, announced that he’s already captured about a thousand dining establishments or 20 percent of the restaurants in San Diego. This is mind boggling considering most daily deal companies have little more than two dozen participating restaurants at any given time.
The concept is so simple, it’s genius. Unlike Groupon (NASDAQ: GRPN) and LivingSocial, LiveDeal’s platform gives restaurants full control and flexibility to instantly publish customized offers whenever they wish to attract customers. This flexibility and immediacy could explain why restaurants have fallen in love with the concept. Whether it’s a Tuesday from noon to 6 PM, or a Thursday from 3 PM to 7 PM, restaurants have the ability to create any type of promotion, on any day, and at any time. LiveDeal’s platform is a win-win for both the restaurant and hungry diners who can immediately see all “live” deals using any mobile device or by going online and take advantage of those deals as restaurants post them real-time.
When asked what makes LiveDeal work, Isaac said, “LiveDeal works because it was developed with both the business and the user in mind. For Restaurants, they want a cost-effective way to attract traffic on days they need business and ideally the right amount of traffic. For livedeal.com users, especially mobile users, they’re ready to eat, and looking to save money, so that impulse plays a big role in the platform’s success. Livedeal.com is the online marketplace where both businesses and consumers can communicate and interact in real-time.”
After diners identify a deal on the site, they transact directly with the restaurant, eliminating the need for LiveDeal to act as an intermediary in the sale. This is another huge win for LiveDeal and an added advantage over Groupon and others who require signing up to their sites, and entering credit card information in order to complete the deal.
Isaac said, “We feel we have created a model that makes sense in an industry reliant on real-time information. The daily consumer is interested in finding value, and equally important, restaurants are interested in a cost-effective, controlled method of increasing traffic and growing a loyal customer base at their restaurants.”
The idea has worked so well that LiveDeal has already moved into Los Angeles, and has plans to launch its unique platform in cites across the U.S. In December, the company added LA to the livedeal.com family and Isaac says in a few short weeks, LiveDeal has already brought hundreds of L.A.’s more than 22,300 restaurants on board.
The concept makes so much sense that LiveDeal is attracting local restaurants and national chain restaurants as well including; Olive Garden, Outback Steakhouse, Applebees, Hooters and Dave and Busters who are taking advantage of drawing hungry patrons to their business while improving upon their daily profits. Isaac said that he’s seeing “better-than-expected results in return visitors to the site, and larger restaurant chains are now providing LiveDeal with exclusive deals previously unavailable to the public.”
This early success for LiveDeal is starting to attract attention, and we at Stock Market Media will be initiating coverage with a report due out this week. With the company’s low float, it likely won’t take long to see the price grow along with the number of cities that LiveDeal adds to its platform.