Written by ι Stock Market Media Group — February 14, 2014
LiveDeal (NASDAQ: LIVE) is now bi-coastal! After announcing yesterday that its “instant deal” platform, www.livedeal.com, has added New York City to the company’s offerings, LiveDeal is now on both coasts, and in the country’s two largest cities, Los Angeles and the Big Apple. As LiveDeal continues to expand across the country, bringing NYC on board is a huge move especially given the platform just launched in Q4 2013.
LiveDeal chose the $660 billion restaurant industry to introduce its real-time, “instant deal” engine, and since its launch, the company has quickly added San Diego, Los Angeles, San Francisco and now New York City. In just over a quarter, LiveDeal has over 1000 restaurants posting deals on the site. The company’s deal engine is gaining in popularity with each city it adds to the livedeal.com platform.
This phenomenon is likely due to customers being able to transact directly with the restaurant instead of through livedeal.com which eliminates LiveDeal as the middleman in the sale. For merchants, no intermediary means more profits and even more attractive deals for potential new customers, and for consumers, transacting directly with the restaurant they choose from the instant deal site means not having to enter any credit card information on the website.
LiveDeal CEO Jon Isaac said, “Our platform is thriving because it drives business to merchants in a manner that is unlike what they have with the typical daily-deal service. We believe that clients realize tremendous value in our solution because they have more control and choice than they have had before.”
New York City offers a great opportunity for livedeal.com’s geo-location technology which enables businesses to communicate real-time and publish instant offers to nearby consumers. With over 40 thousand restaurants and bars that rake in over $33.6 billion in revenues spread out over the 5 boroughs, it’s a technology that will serve consumers well. These many thousands of restaurants in NYC now have the potential to leverage LiveDeal’s “DealCentral,” where they can add deals on the fly, at any time day or night, without the cumbersome process that other daily deal companies have.
Jon Isaac said the Big Apple represents the heart and soul of a major marketplace where he believes his company’s platform can flourish. Isaac said he plans to continue expanding into major metropolitan areas throughout the remainder of the year.