Written by ι Stock Market Media Group Staff — February 13, 2014
LiveDeal, Inc. (NASDAQ: LIVE) has jumped right into the online deal space with a plan that makes a lot of sense for the company’s future. When LiveDeal launched its “instant” real-time deal engine www.livedeal.com in San Diego, California, late last year, it clearly used the “if you build it, they will come” model. They did build it and they are coming as merchant’s deals can be seen by the thousands on the site.
LiveDeal started its journey curating quality deals for restaurant owners, and six months later it’s no longer just in San Diego. The company has used the platform’s immediate popularity to launch in a total of 4 major US cities including, Los Angeles, San Francisco and New York City.
Why is it working? Well, much like Mark Zuckerberg got America hooked on Facebook and then started adding changes that included advertising to generate revenue it appears Jon Isaac, LiveDeal’s CEO, has the same idea in mind. The company is getting restaurant owners “hooked” by bringing them value. Restaurants have taken to the company’s online and mobile platform so quickly because LiveDeal is bringing them something that they find useful.
When you give business owners something before you expect something in return, they see what you’re doing and appreciate it. Simply put, LiveDeal is driving traffic to restaurants that would otherwise be sitting empty or pretty close to empty while other online deal companies are doing just the opposite. They use the “trust us” approach. Pay us first, and we might send you traffic; well, restaurants have been burned by this model and its driving them to livedeal.com.
It worked for Zuckerberg, and since LiveDeal has chosen the $660 billion dining industry as its starting point, there certainly is no shortage of business owners who like the concept of controlling their own traffic. LiveDeal gives restaurants full control of the deals they offer, and at the same time, the company’s platform provides a direct relationship between merchants and consumers which eliminates the middleman taking the bulk of the profits.
Numbers don’t lie. LiveDeal has been in the industry for six months and already it is bringing value with its product, and driving consumers to the platform with more frequency as well. And, this value on the front end should lead to a nice revenue model in the company’s future.