Written by ι Stock Market Media Group — October 28, 2013
LifeApps Digital Media, Inc. (OTCQB: LFAP) has impeccable timing. The San Diego based company has seen trends in its sector move strongly in favor of what they do best; in fact, you’d think the company’s business model was plucked right from the headlines.
LifeApps is one of the leading, authorized developers, publishers and licensees for Apple iOS (iPhone, iPod Touch, and iPad), and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace, and it is the mobile device market that is delivering epic trends in favor of investors. The sector is seeing phenomenal sales growth with mobile devices, digital media is outpacing print publication readership dramatically, and m-Commerce is driving total e-Commerce at an alarming rate.
The trends are eye-popping, and even before November’s release of Apple’s new iPad, the market for tablets and mobile phones is already on fire. Gartner, Inc., the world’s leading information technology research and advisory firm, forecasts that tablet shipments have exploded by 53.4% in 2013 up to 184.4 million units delivered and they expect shipments to balloon another 42.7% in 2014 up to 263.2 million units. Mobile phone shipments are predicted to rise 3.7% to 1.81 billion units this year and another 5.5% in 2014 to 1.91 billion units.
For LifeApps, more units sold mean more apps to download, and with so many mobile devices being purchased consumers are demanding more and more digital content. LifeApps is just like other designers and publishers in that they have the flexibility to produce what is popular, and because of that, they can push out content to answer any consumer trend.
This high demand for content is leading to more consumers leaving print publications behind. LifeApps has even enjoyed acclaim in the digital publishing community with its own digital magazine, YouWorkout. YouWorkout held the top spot in the health, mind and body section of Apple Newsstand’s “What’s Hot” section for four consecutive weeks when it was published. Not only is digital media outpacing print publication readership, but according to an eMarketer survey television could be in trouble as well. The latest estimates of media consumption among U.S. adults showed the average time spent with digital media per day will surpass television viewership for the first time ever this year. In the survey, eMarketer found that the average adult will spend over 5 hours per day online, or on mobile devices accessing digital media.
And, finally another trend favoring investors is pointed out by eMarketer as well. In a recent report, the firm says that mobile commerce in 2013 is on pace to crush the same type transactions from 2012 by more than 68 percent. Additionally, eMarketer forecasts that mobile commerce-enabled transactions in the U.S. will total about $41.68 billion in 2013, up 68.2 percent from 2012 totals of $24.78 billion.
These numbers are essential to the entire e-Commerce picture. Statistics show that m-Commerce will drive 16 percent of total e-Commerce sales this year, up from 11 percent a year ago, and the report states mobile transactions are on pace to drive 19 percent of all e-Commerce sales in 2014 which corresponds to sales of $56.72 billion. Forecasts from eMarketer show mobile transactions will represent 26 percent of digital retail transactions in 2017, reaching an eye-popping $113.57 billion, an increase of close to $90 billion in just 5 years.