Written by ι Stock Market Media Group Staff — August 8, 2013
When Amazon.com founder Jeff Bezos purchased the Washington Post this week for a mere $250 million, it was the latest big name print publication to be bought up in the last three weeks. With the Boston Globe and Newsweek selling off in late July in what can only be described as a fire sale, the industry is clearly changing and consumers are demanding their content from different sources. While newspapers and magazines fade, companies like LifeApps Digital Media, Inc. (OTCQB: LFAP) are capitalizing.
Consumers are spending more and more time on their mobile devices and they’re getting exactly what they want online and through a huge library of apps which allows them to read or participate in only what they’re interested in accessing. This leaves app designers and publishers like LifeApps Digital Media with the upper hand on capturing those users.
These companies can follow the current trends and design content accordingly. App designers and publishers have the flexibility to produce what is popular, and they can push out content to answer any consumer trend.
Because digital media is in such high demand, it’s not only outpacing print publication readership, but according to an eMarketer survey television could be in trouble as well. The latest estimates of media consumption among U.S. adults showed the average time spent with digital media per day will surpass television viewership for the first time ever this year. In the survey, eMarketer found that the average adult will spend over 5 hours per day online, or on mobile devices accessing digital media.
Print media and television are lagging because consumers are on the go, and they simply can’t compete with the flexibility that app designers have to give customers mobile content options. In fact, the eMarketer survey found that the most significant increase in digital media access growth was through mobile devices. Their statistics show that adults will spend an average of 2 hours and 21 minutes per day on their mobile phones and tablets accessing content than they’ll spend online using a desktop or laptop computer.
In the ever-changing world of media, it took many publications so long to understand and harness the power of the internet and then the power of apps that those companies capable of producing digital media in this manner rapidly started gaining popularity with consumers. Now, these app designers and publishers have created a monster. Consumers want more and more, and its companies like LifeApps Digital Media among others that are now building an audience with their ability to move beyond the front page and turn what was just a search for news into an interactive experience for mobile users.
In addition to a number of workout and exercise apps as well as accompanying online sites and interactive products, LifeApps Digital Media publishes YouWorkout, a publication aimed at bringing consumers content from professional athletes, Olympians, trainers, sports physicians, nutritionists, leading Subject Matter Experts, sports tech, and sports journalists. The company uses this publication to delivering entertaining and inspirational articles that explore the personal stories, workouts, backgrounds, diets, personalities and competitive edges of their favorite athletes.